Logo, collateral, and web design design for new company that focused on restoring and preserving old and historic documents from established archives or personal collections. I utilized the M of the name Moore as a larger mark and used the negative space to create a hallway leading back into space to signify being in an archive. The cooler color palette was chosen to be strong, professional, and look good on older parchment textures and printing on textured paper. The logo melds serif and sans serif typefaces to help make the connection of being a modern company who works with older documents. Logo includes vertical and horizontal versions. Web design was done after logo and collateral were done and utilized the design foundations, typefaces, and textures to help build on existing direction.
