Andrew McCosker

Writing Compelling Digital Copy
Web content for the way the audience thinks and behaves:

•Optimize content for users, search engines, and accessibility devices.

•Writing in bullet points and short, to-the-point paragraphs.

•Write concise, benefits-driven copy to increase conversion.

•Increase usability by following our web writing guidelines.

•Content strategy - Building unique content format to represent the brand and delivering this content with a consistent tone of voice across platforms.

•Copy improvements to impact usability measures.

• Content Strategy
• Web Design
• Branding & Corporate Identity