These are page extracts of a 6000 word report to find out how well the Dublin Griffith College website is performing in meeting its objectives as a communication channel to prospective students. The college website objectives analyzed in this report are the visitor information needs, website usability and comparability across laptop/PC, smartphone and tablet. And if these objectives are met then an optimal visitor flow is created that engages the prospective student enough to take action i.e. to apply for a course.
The course of action taken in this report was systemically analyzing the seven step approach of:
1.Problem Definition 2. Research Design 3. Secondary Data Collection 4. Sampling
5. Primary Data Collection 6. Data Analysis 7. Detailed Findings
Website Usability Research
