This project was related to the product and brand heritage disconnection that exists with the Bohemia Brand. Bohemia is one of the oldest beer makers in Brazil, founded in 1854. Although the heritage of the product was present in the marketing story and website the physical product, being the bottle, had not been taken in to consideration. Therefor the brief for this competition was clear, the design of a 33cl container that represented the brand in its truest form. Although the pitch was regarding the container itself I decided to take a step forward and design the package as well based on the same philosophy. This project required a good knowledge of the brand identity and taking a journey outside the current frame of design language. After performing my research I designed a container with a more soft and artisanal outlook, no edges and smooth transitions reminiscing of old craftsmanship.
View Website