Andrea Carega

The Brief:
to create a compelling image directed specifically at the Asian market for historical roman ice cream maker Fassi's Pettegolezzo ("Gossip").
The Solution:
Use the stereotypes about Rome and the "Dolce vita" giving it a colorful, pop twist to grab the imagination of the Asian youth market.

• Branding & Corporate Identity
• Hand Rendering
• Creative Direction
• Advertising