The Brief:
To create a web community for the customers of Boscolo Tours, that would function as a connection point between the customers and as a touch point for the brand.
The Solution:
Boscolo+, a community where customers can share their travel logs and share the pictures taken during the tours with their fellow travelmates. An app would allow customers to upload content on the fly during the tours and give them directions for meeting points and other relevant information. The subscription to the community would be received in the form of a phyisical card in a specially designed envelope shaped like a plus symbol. Each year a photography competition would allow the winners to be featured in a premium photography book and their pics would go on slideshow in big screens ("Boscolo Walls") in relevant public spaces.
