Brand Identity upgrades for Comprehend Systems
I was contracted by Comprehend Systems of Palo Alto, CA in 2012 and 2013 to help clean up their brand identity for marketing presentations and other documents that were being presented to potential clients. The logos were extant, but the layouts and other content were only functional, and did not present a consistent brand to the public. I put several of the key presentations into a clean, and polished look, in line with the health care market that the Comprehend Clinical product is targeted toward. I also established a number of templates that would allow the regular staff to easily maintain the new, consistent look when generating new documents and presentations.