Final concept sketches, page 1.
Final concept sketches, page 2.
Final concept sketches, page 3.
Final concept sketches, page 4.
Final concept sketches, page 5.
Final concept sketches, page 6.
Final concept sketches, page 7.
Final concept sketches, page 8. This was ultimately the direction that I chose for the design.
Presentation panel showing the analysis of the ergonomic aspects of the project.
As part of the final design, a series of take-aways were developed for customers. These took the form of coasters the featured one of the client's tequilas with a recipe on the back. The coasters were made to resemble coins, extending the "treasure" theme.
Some of the final graphic elements. The banner is shown on the left, and the back panel of the display on the right.
A photograph of the final model. The top of the display features a shovel that has dug up the "treasure" of the tequila, along with the take-away coins. Areas to display the products for sale are located below.
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AIP Thesis Project
Concept project to create an economical, unique, three-dimensional point-of-purchase design that markets a line of premium tequilas and educates the consumer. The concept client was El Tesoro Tequila. The project was completed and presented in 2006.
