The look is purposefully masculine and intense to achieve stand out versus every other men’s brand sold globally.
Business trip for controlling print process. Turkey. Istanbul.
gLike
Natura Siberica - Collection for men

Original and unique design for a dedicated men’s range from Russian health & beauty brand Natura Siberica. The look is purposefully masculine and intense to achieve stand out versus every other men’s brand sold globally. Packs feature animals from the Siberian wilds to reflect the origin of ingredients, printed on holographic paper (another unique aspect of the packaging) to create a striking effect as images shimmer in the light.

Anastasiya Pronina
graphic designer Москва, Russia