Surprise Ingredient Primor. The Primor wheat flour is synonymous of quality and tradition. It is the base ingredient for desserts and pies. But all special recipes have one secret ingredient. We incorporated this secret ingredient into our promotion. Each package of Primor wheat flour came with a code on the top. If it was a winning number, the buyer received an instant prize of R$ 1,000.00.
Family Size Promotion. In order to prepare the Brazilian family for the World Cup 2013, Nestlé started a promotion specially for the Northeastern region: The Nestlé Family Size Promotion. By spending 25 reais in Nestlé products, the consumer received a collectible glass, which in a fun way illustrated the traditional Brazilian family and their passion for football.
Promoção Mistura Manhã Quaker. Criamos uma promoção para a Quaker onde na compra de um pack promocional, se ganhava um pote com dicas de receitas para preparar seu overnight com produtos Quaker.
Delicious Sao Joao. Brazil is very rich in regional culture. We have typical celebrations in each region of the country. One of them is a June party in the Northeastern region, which Nestlé always takes part in with strong brand presence. Thinking about that, we created the Nestlé Delicious Sao Joao Promotion. By spending 25 reais in Nestlé products, the consumer received a collectible soup bowl with June party theme.
Hellmann’s – Reveal Your Best. Campaign of trade marketing developped for Hellmann’s in all LATAM. The objective was to increase the sales of mayonnaise and dressings to restaurants.
Campanha de Incentivo Feras da Positivação Mondelez. Foi desenvolvido um aplicativo para o time de vendas Mondelez, onde pontuavam conforme faziam uma positivação organizada e criativa, podiam juntar pontos e trocar por muitos prêmios.
Promotion Minion Adventure by Vigor
Promotion Crazy about Chocolate by Nestlé
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Ana Luiza Janke...
Art Director São Paulo, Brazil