Ana Laura Salinas

PACKAGING DESIGN: SUPER-CUTE CAR SAFETY KIT SUPER-CUTE PEPPER SPRAY SUPER-CUTE PERSONAL ALARM BRAND OWNER | BLING STING 2015 RETAILER | WALMART Bling Sting products are personal safety products aimed for all those special girls in your life to start looking at personal safety in a new way. Bling Sting’s Super-Cute bright and fun packaging aims to stand out on shelf from a usual dull category. The product is meant to appeal to the dads or boyfriends shopping for their special girls in mind. The packaging mimics the boldness of the product encased through bold colors, type, and graphics. This clearly communicates what the item does and sends the message that girls can look cute while being safe.

CONCEPTUAL RENDERING: QUEST LONGBOARD DISPLAY TOWER BRAND OWNER | MADE IN MARS 2013 Conceptual design for a longboard in-store display with clear branding and unique product merchandising.

CONCEPTUAL RENDERING: QUEST LONGBOARD DISPLAY KIOSK BRAND OWNER | MADE IN MARS 2013 Conceptual design for a longboard in-store display with clear branding and unique product merchandising.

IN-STORE DISPLAY: CLASS ESSENTIALS UNIT PACKAGING AND PALLET DESIGN BRAND OWNER | LUXOR 2014 RETAILER | SAM’S CLUB Class Essentials is a 40ct pack with all your writing needs in one pack. Class Essentials’ bold and colorful packaging aims to make going back to school exiting and appeal to tween and teenager students. The bold count call-outs informs students how many of each item is in the pack to check off their school list and parents how much more they are getting for their money. The pack is placed in a in-store display using the same packaging design to continue the excitement of back to school while also taking advantage of the larger skirt canvas to show off products within the pack.

PRODUCT DESIGN: QUEST NATIVE SPIRIT LONGBOARD BRAND OWNER | MADE IN MARS 2014 RETAILER | WALMART, WALMART.COM, AMAZON.COM Graphics designed to fit current trends and appeal to mass market. The graphics are appropriate for both male or female customers of any age. Quest Native Spirit Longboard became #1 seller on Walmart.com for 28 consecutive weeks and continues to be among the top sellers.

PACKAGING RE-DESIGN: WADER SOCKS BRAND OWNER | NATURAL STATE 2015 RETAILER | WALMART Wader socks packaging re-design is effective in communicating the product’s double sock cuff through photography and packaging interactivity. Because of the new packaging design, this item was sold successfully into Walmart stores. The item was a success and continues to be sold in stores.

BRANDING & COLLATERAL: AT THE HEART OF CAPE CODE BRAND OWNER | AMERICAN HEART ASSOC. 2014 Created all marketing collateral including print and digital to support the American Heart Association NWA 2014 Heart Ball, At The Heart of Cape Code. The event’s theme, The Heart of Cape Code, was used as inspiration to create the logo and from there a consistent look and feel throughout all materials maximizing the success of the event.

CORPORATE IDENTITY: DENOVO BRANDS BRAND OWNER | DENOVO BRANDS 2009 DENOVO Brands logo & business card design was created for the re-launch of the company under a new look and a new name. Like the company’s innovative spirit in products and brands, the design aims to represent the falling and rising of the sun, the end and start of a cycle.

LOGO DESIGN: ZURIE LOGO BRAND OWNER | DENOVO BRANDS 2011 Zurie brand logo was developed to represent several types of consumer products such as air freshener, soap dispensers, etc. The colors and waves depict a fresh feel of air flowing throughout.

PRODUCT & PACKAGING DESIGN: ZURIE LIQUID SOAP DISPENSER BRAND OWNER | DENOVO BRANDS 2012 RETAILER | WALMART Conceptual design for a motion activated liquid soap dispenser and packaging. The smooth lines of the dispenser inspired by a water drop give it an aesthetically pleasing appearance that aims to fit in any place in the home. The dispenser is also designed to fit to any need without restrictions of liquid soap brand or cartridge refills. The packaging clearly communicates its multi-purpose functions as well as allowing the customer to see the product inside.

LOGO DESIGN: EQUIP LOGO BRAND OWNER | DENOVO BRANDS 2010 Equip is a controlled outdoor brand whose target market includes those who mainly focus on price value rather than brand or quality. Equip products are designed to be sold at mass merchant retailers, such as Walmart and Academy, as opening price points.

PRODUCT & PACKAGING DESIGN: EQUIP PACKAGING BRAND OWNER | DENOVO BRANDS 2010 RETAILER | WALMART, ACADEMY SPORTS Equip product line includes different packaging designs such as screen prints on product, PDQs and hang tags to communicate brand and product specs. The brand maintains a consistent look across mediums to maintain brand equity.

PACKAGING DESIGN: KIJARO PACKAGING REDESIGN BRAND OWNER | DENOVO BRANDS 2012 Kijaro packaging design represents Kijaro as a premium outdoor brand that offers quality products with innovative technologies in an array of colors to portray your personality. The outer hangtag offers a consistent brand message throughout its products while the inner hangtag provides specific product information. Customers can easily distinguish the different product categories by the color coded design of the inner hangtag and can identify each type of product by the name callout on the design. The inner hangtag clearly communicates the product specs and technologies through graphics but also offers a QR code that links to that specific product video.

WEB REDESIGN: KIJARO.COM REDESIGN BRAND OWNER | DENOVO BRANDS 2012 Kijaro website redesign improved the flow throughout the site for a more user friendly experience. These improvements included telling a better brand story, increasing product images, clear technology callouts, providing clear spec information, improved color icons and buttons to allow for an easy transaction. Also, integrated video of product use and technologies. Improvements lead to an increase in online sales.

MARKETING: BIG CHAIR. BIG TAILGATE AD BRAND OWNER | DENOVO BRANDS 2011 RETAILER | TAILGATER MONTHLY MAGAZINE Full page ad featured in Tailgater Monthly Magazine increasing customer brand awareness and focused in the product's big size. The ad aims to appeal to tailgating fanatics.

PRODUCT DESIGN: KIJARO VERSA-SHADE BAG BRAND OWNER | DENOVO BRANDS 2012 Bag designed for Kijaro Versa-Shade to have a unique look that reflects the unique item inside. The bag design is also functional by having two parallel zippers that open the entire length of the bag to provide an easy access and storage of the product. Its zipper design and large size allows for an easy and firm zipper grip. The bag design takes advantage of every component to drive brand equity.

PRODUCT REDESIGN: KIJARO DUAL LOCK® FOOT BRAND OWNER | DENOVO BRANDS 2011 RETAILERS | KIJARO.COM, CABELA'S Foot design for Kijaro Dual Lock® Chair and Xxl Dual Lock® Chair that drives equity back into the brand and is aesthetically pleasing with the overall chair look. The new design provides product improvements such as providing a larger surface that prevents the chair from getting stuck in muddy surfaces and its smooth corners prevent the feet from tearing through the chair’s carry bag when storing.

BRANDING & COLLATERAL: WALK THIS WAY FASHION SHOW BRAND OWNER | WALK THIS WAY FASHION SHOW 2011 Created logo and all marketing collateral for the Walk This Way Fashion Show 2011. A clear message was defined and a plan was crafted to integrate every moving piece of the event into a comprehensive, synergistic design concept. A style guide was created to allows the marketing collateral to be consistent throughout each event and build equity into the brand.