![](https://s3images.coroflot.com/user_files/individual_files/332615_ormxlz84igzavxdwrcnpga0kn.jpg)
Early concept sketches for new 2007 structure
![](https://s3images.coroflot.com/user_files/individual_files/332615_e8xirro2eopueu6yxbhfwci3c.jpg)
Michelin 2007 SEMA Exhibit: "Chosen to Dominate"
![](https://s3images.coroflot.com/user_files/individual_files/332615_4yfxnnmzc_z4h2ijoyy6rdg8g.jpg)
Michelin 2007 SEMA Exhibit: "Chosen to Dominate"
![](https://s3images.coroflot.com/user_files/individual_files/332615_ADMXu5yVwRg693SIC0VI3HKKZ.jpg)
Staircase in main booth with the spokesman
![](https://s3images.coroflot.com/user_files/individual_files/332615_2yOrtR_84FrvovSdVaR2Pq4IW.jpg)
Large graphics "dominated" the booth
![](https://s3images.coroflot.com/user_files/individual_files/332615_0rafbRMuIGGGHPuShPSQ3p2XX.jpg)
Product display
3 separate videos played for Porsche, Audi, Corvette
![](https://s3images.coroflot.com/user_files/individual_files/332615_nUJykfofTHqE6naQNZSOxjkbR.jpg)
Each car had its own touchscreen
![](https://s3images.coroflot.com/user_files/individual_files/332615_S32JNLBxSRBKRM_LEkpGahMmz.jpg)
PGR4 Xbox LIVE with ALMS drivers and attendees
![](https://s3images.coroflot.com/user_files/individual_files/332615_3jLzLN39IV2RuPMTy2N4WVj5d.jpg)
Michelin 2007 commemorative posters
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