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Chevy OTR Interactive Display Trailer - To build up the Chevy brand and solidify it in the minds of the American people with its sponsorship of the 2002 Olympic Torch Relay. The mobile initiate consisted of a 65-day tour that included a daytime setup in a different city each day, wherever the torch stopped for an hour for the host citys celebration. A larger nighttime setup was executed each evening in the city that the torch came into and rested for the night, along with that host citys celebration.
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Chevy OTR display properties
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Chevy OTR Interactive Display Trailer interior
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Chevy Dealership Celebration
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Chevy Corvette Z06 Signature Car - The Corvette Signature Car Program was created for press events prior to the arrival of the Flame at key dealer celebrations. It featured a Corvette Z06 Signature Car that was signed by Olympic athletes, local celebrities and community leaders.
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Chevy OTR Daytime Celebration - During the Relay, Chevrolet dealerships held viewing parties and served as collection points for the Olympic shuttles that picked up torchbearers and support runners.
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OTR Caravan - A caravan of 10 specially designed Chevy vehicles accompanied the Flame throughout its journey. Featured vehicles included a Chevrolet Z06 pace car, a TrailBlazer pilot vehicle, an Impala security vehicle, a Suburban broom vehicle and the Chevrolet Avalanche Torch Transporter which carried the Flame over significant distances.
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