Introducing new color-coding system for Robitussin brands
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Ad promoting efficacy in in vitro fertilization
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Ad concept for anemia drug for patients undergoing cancer chemotherapy
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Anemia drug for cancer patients undergoing chemotherapy.
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Contraceptive ad comparing "the pill" (in left hand) to NuvaRing in right hand. "Once she tried NuvaRing she never looked back" refers to data showing 98 percent of patients who switch from oral contraceptives stay on NuvaRIng.
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Showing palms of hands because these are common sites for first sign of an eczema flare.
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This was the winning pitch concept for an enlarged prostate (frequent urination) drug with fewer sexual side effects
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Contraceptive ad concept
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Contraceptive ad concept
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Contraceptive ad concept
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NuvaRing contraceptive ad showcasing small size of the device (meant to overcome user concerns about insertion)
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COPD drug ad promoting best "times", meaning it takes effect in 5 minutes and lasts 12 hours
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Foradil ad for use in COPD
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Ads and ad concepts

Launching new 24-hour formulation

Amy Sunshine
Freelance Healthcare Writer Denville, NJ