Amy Heger

Campaign Strategy
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Taylor Radio Spot - This script was made for the week after the VMA incident involving Taylor Swift and Kayne West. It is a spot that would coincide with a current top entertainment news story. As a pop culture reference dependent on timing, the spot would run frequently across a minimum time frame to maximize effectiveness.
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Direct Mail Letter to Dorms - CLICK PDF FILE ARROW IN BOTTOM RIGHT CORNER TO SEE A PDF WITH THE INSIDE LETTER COPY Sticking with the theme of the campaign, the outside features humorous testimonies from characters that exemplify trashiness. Inside is a message that speaks to our target keeping it simple, short and commonsense oriented.
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On-Campus Poster- I Can't find the Bin - Geared towards grabbing students' attention, while portraying the campaign's message of "Don't be Trashy. Recycle."

On-Campus Poster- My Arms are Full - Campus poster or print ad
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