PUN-INTENDED Concept Board - For my Final University Project, I conceptualized a young fashion label entitled Pun-Intended; the USP of which, would be its ironic design sensibility. With the internet's growing importance in consumerist culture, I established that Pun-Intended would be an e-commerce brand. The first season was inspired by juxtaposing utilitarian garments worn by ‘blue-collar’ workers with the tailored clothes of the ‘white-collared’. I also explored the concept of modesty as can be seen in the final range.
PUN-INTENDED SS09 Line-up
PUN-INTENDED SS09 Range Plan - Adobe Illustrator
PUN-INTENDED SS09 Design Development
PUN-INTENDED SS09 Design Development
PUN-INTENDED 'Work Trews' Garment Specification
PUN-INTENDED 'Work Trews' Prototype
Work Trews sold on ASOS.com as part of the Ltd 100 competition '09
PUN-INTENDED 'Fitted Jacket' & 'T-shirt' Dress Prototypes
Front
Back
Close-up of back
Fitted Jacket Front - option 1
Fitted Jacket Front - option 2
Close-up of jacket details
T-'shirt' Dress Front
T-'shirt' Dress Back
Cut-out shoulder detail
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Final Univeristy Project PUN-INTENDED