![](https://s3images.coroflot.com/user_files/individual_files/354952_CO3tfHlkH0DLjHhjVUg9Ms2tz.jpg)
PUN-INTENDED Concept Board - For my Final University Project, I conceptualized a young fashion label entitled Pun-Intended; the USP of which, would be its ironic design sensibility. With the internet's growing importance in consumerist culture, I established that Pun-Intended would be an e-commerce brand. The first season was inspired by juxtaposing utilitarian garments worn by ‘blue-collar’ workers with the tailored clothes of the ‘white-collared’. I also explored the concept of modesty as can be seen in the final range.
![](https://s3images.coroflot.com/user_files/individual_files/354952_pS3K27T4_v86Au1BmePOIzuiD.jpg)
PUN-INTENDED SS09 Line-up
![](https://s3images.coroflot.com/user_files/individual_files/354952_3NTNshSxn9gl883xzdguip53g.jpg)
PUN-INTENDED SS09 Range Plan - Adobe Illustrator
![](https://s3images.coroflot.com/user_files/individual_files/354952_7GcTsl6c8CJQQGRK9ArxtMHyF.jpg)
PUN-INTENDED SS09 Design Development
![](https://s3images.coroflot.com/user_files/individual_files/354952_y7sNCfd97hd9KT8QOqeF2s2uw.jpg)
PUN-INTENDED SS09 Design Development
![](https://s3images.coroflot.com/user_files/individual_files/354952_c8u0I68GrvVr0G2prRsQuxZsC.jpg)
PUN-INTENDED 'Work Trews' Garment Specification
![](https://s3images.coroflot.com/user_files/individual_files/354952_U0tyYGykPNiXHGrt8HPZB1kMh.jpg)
PUN-INTENDED 'Work Trews' Prototype
![](https://s3images.coroflot.com/user_files/individual_files/354952_3vWfKDN03sIvKSR85QADC3bQO.jpg)
Work Trews sold on ASOS.com as part of the Ltd 100 competition '09
![](https://s3images.coroflot.com/user_files/individual_files/354952_fbh8L4zYUaibqHicwn4Ba_AuZ.jpg)
PUN-INTENDED 'Fitted Jacket' & 'T-shirt' Dress Prototypes
![](https://s3images.coroflot.com/user_files/individual_files/354952_iSft6W56QxkNwcRV9VRi71vay.jpg)
Front
![](https://s3images.coroflot.com/user_files/individual_files/354952_nPq8HmZnzlfdKKIyw3pUBz0LJ.jpg)
Back
![](https://s3images.coroflot.com/user_files/individual_files/354952_MnNiPJ59nUwbVGzbKUR_4nJNF.jpg)
Close-up of back
![](https://s3images.coroflot.com/user_files/individual_files/354952_rBNcFHVFUIZ6FUo91ilfY3FxY.jpg)
Fitted Jacket Front - option 1
![](https://s3images.coroflot.com/user_files/individual_files/354952_RyQZZSUxqcPGzGYxvfrhuA9eu.jpg)
Fitted Jacket Front - option 2
![](https://s3images.coroflot.com/user_files/individual_files/354952_sDJysVmxACEBpOU02nXfqXty6.jpg)
Close-up of jacket details
![](https://s3images.coroflot.com/user_files/individual_files/354952_nZeo71NjHwUxBnTYsUQshzHck.jpg)
T-'shirt' Dress Front
![](https://s3images.coroflot.com/user_files/individual_files/354952_nwaPlc3gHKH5sNtFi4aEkJ4M_.jpg)
T-'shirt' Dress Back
![](https://s3images.coroflot.com/user_files/individual_files/354952_2lug8DdRHephO2rKZVdiWZwXz.jpg)
Cut-out shoulder detail
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