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Verde Food Truck
Research, identify, and respond to an existing market with an entrepreneurial design perspective while designing an integrated brand system for a food truck based out of Santa Cruz, California. I considered the historic totem poles of the region as a basis for my branding The sea turtle was used as a symbol of “new life” that related to all of the healthy organic products the food truck has to offer. All design considerations were made while keeping the environment in mind.
