Planned Parenthood ACA Education Materials
Managed platform development, focus group collateral materials for testing, and creative execution of working concepts. Creative development began 7 weeks before the due date for finalized materials – in English and Spanish – to meet Affordable Care Act’s launch date. Design had to stand out while still matching the client’s current website. Language for the deliverables had to explain a complicated law in an approachable manner for an audience with a lower education level. Materials were made available on Planned Parenthood’s intranet for affiliate agencies to produce.