Lupus Cruel Mystery Bus Tour
Project manager for campaign to promote a 10-city bus tour for the newly-rebranded Lupus Foundation of America. Managed the design of all creative for the bus from concepting through production with client’s contracted vendor, including small photo shoot with PPFA employees. Worked with vendors to create branded sunglasses and produced an exact oversized replica that traveled with the tour. Managed development of a brand “Spirit Book,” design of an event-focused website, event advertising (print & web), and customized binders for events at all 10 bus stops.