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Stride, Non-Sense
Re-packaging and coming up with a new campaign/guerilla idea for Stride Gum. Their new theme was 'Non-Sense'. The point of this project was to imply that the flavor of this gum would last longer than all the other 'non-sense' going on in your life. the sticker panels would be placed in grocery and convenient stores on the ground leading up to where the Stride Gum section. Think, Hanzel and Gretel.
