Branding - Tata Indica XETA - The brief was to create a new identity of the existing product Tata Indica that now had higher torque and better fuel efficiency
Branding was done around these characteristics of the heart of the vehicle
XETA was selected not only because of the multiple dimensions of the acronym xETA that stood for xtra Efficient Torque Advantage as well as x times ETA the Greek symbol of efficiency, but also because of the phonetic quality of the word that imparted a youthful flavour to the new product
Couplix
Couplix
Couplix
Couplix
Indian Railways Non AC Coaches
Indian Railways Non AC Coaches
Indian Railways Non AC Coaches
Indian Railways Non AC Coaches
Indian Railways Non AC Coaches
Indian Railways Non AC Coaches
Cheetah Wone1 - enhanced safety by improved driver visibility,one of my first designs
Cheetah Wone1 - enhanced safety by improved driver visibility,one of my first designs
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Transportation