I created this brochure in partnership with Jim Freeman, OneAmerica's VP of community affairs, and several creative partners on the corporate marketing team, including Jo Lynn Garing, Bree Dunscombe and Thomas McKinney. I wrote and edited copy, interviewed local nonprofit leaders, gathered call-out quotes and acquired images. This is OneAmerica's first-ever community impact brochure.
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This is a new beneficiary guide launched by OneAmerica in January 2016. I wrote the copy and contributed to the structure of this piece, working closely with Trish Shuhilo. The designer was Brian Stovall. You can find this brochure online at https://www.oneamerica.com/claims. It was created as a guide for people suffering a loss.
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I created the copy for these pieces to promote a OneAmerica Leadership Conference in San Diego. Matthew Taylor was the designer and creative visionary. This is a good example of my flexibility as a creative partner. Sometimes I lead, but I'm also happy to channel another creative person's vision, adding a little of my own style along the way.
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I worked with designer Brian Stovall to create copy for this incentive piece. It's eye candy for OneAmerica salespeople--and it really makes you want to go to Lisbon!
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Christel House spring mailing 2015: Copywriting, photo concepting, creative collabortaion with Aubrey Merki
Christel House spring mailing 2015: Copywriting, photo concepting, creative collabortaion with Aubrey Merki
This United Water brochure, which I worked on with Stephanie Russell, helped the client win a contract.
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Writing: Brochures & such
A few examples of brochures and creative pieces written by me.
