I led a team of creatives to launch branding and creative materials for The Eliminate Project, Kiwanis’ global initiative to eliminate maternal and neonatal tetanus, with UNICEF. We developed a creative strategy, honed the brand and messaging, and created materials for adult and youth audiences, both member-facing and external. As part of the project, I traveled to the Philippines to blog and tweet on the progress of the campaign. As of June 2014, the campaign has raised $53,057,700 and eliminated MNT from 34 countries.
See more samples at the website of the talented art director who I worked with to launch the campaign, Maggie Hsueh. Here's the link: http://www.mstudio24.com/the-eliminate-project.html
Other in-house creative partners on this project: Betsy Ismail, art director; Tony Knoderer, copywriter; Gary Ransburg, production manager. Plus our campaign team and a team of talented freelancers from around the world.
The Eliminate Project
