Working close with our strategic partner NES we interviewed Northern Bank to establish creative goals to help the branding at their newly built NB corporate headquarters . The first floor was to accommodate tellers and traditional banking offerings as well as setting the “look and feel” for the various local branches that would follow. Our solution included creating a graphic identity system that would help establish the desired local neighborhood feel ,which was part of their “hometown” marketing agenda. In addition to the the graphical branding program we were tasked to build components to help make their customer solutions staff office needs flow smoothly while being a part of yet separate from the teller activity.Our solution relayed on transparency created by glass walls and a band of etched glass that became a component though all our branding graphics compositions.