Disclaimer: [lower-left] image not owned by me. (c) Infinity Ward
Disclaimer: [lower-left] image not owned by me. (c) Kojima
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S.o.A.F. Movie Campaign
Conceptual campaign for the release of the film "Sum of All Fears".
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Strategic Idea: Fear begets conflicts.
Creative Idea: The film's situation in the real world
Executional Idea: A campaign that immerses the audience, from outdoor advertising to browser-games and eventually will lead them to the main website of the film with an opportunity to participate themselves.
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Disclaimer: Some images are gathered from the Internet as placeholders. Such images belong to their respective owners.
