Home Page: Features large attractive imagery, identifies Array's USPs, in a nutshell describes what services the company provides and the caliber of clients they work with. Links to social media and main contact information is visible at the top of every page, and calls to action are always added before the footer. Additionally, displayed is a link to an optimized for accessibility website in accordance with AODA regulations.
Portfolio - Landing Page: Shows latest projects in four main categories of business: Counter Units, Environments, Fixtures and Floorstands, and Open Service. Visitors have the option to quickly preview the project or read about it in detail and share via their favorite social platform.
Portfolio - Detail Page: Description of the assets of each project, location of where the physical product maybe viewed and social media links for ease of sharing.
Services - Landing Page: Features a short description of Array's services and moving graphics for added flare.
Services - Design and Development Page: Detailed description of the D&D process. Talks about how Array takes client ideas from conception through design, development and prototyping. Features an interactive menu where the visitor controls the amount of information they wish to receive. Call to action is added at the bottom of the page prompting the visitor to obtain Array's services in the moment, instantaneously.
Services - Global Manufacturing Page: Offers information about the extent of Array's global capabilities. Highlights some manufacturing processes and unique materials that were used to build custom displays. Interactive slider gives the visitor an opportunity to explore them in further detail, in addition to the general content already provided on the page.
Services - Global Manufacturing Page: Large info-graphics are used to summarize and break up blocks of text for ease of reading and understanding information.
Services - Customer Service Page: Abundance of informative content shows company's business transparency. Upon visiting each page the visitor may wish to read a short blurb summary at the top of each page (text in the grey block) or obtain detailed information if such service is of particular interest to them (information on white page background).
Services - Project Management Page: Offers in-depth information about Array's PM services with supporting relevant imagery.
Array Advantage Page: Talks about Array's UPSs and in what ways the company stands out from its competitors. Features an interactive slider highlighting specific USPs, and a large background image of Array's work, which is only revealed as the visitor scrolls up and down on the page.
About Us - Landing Page: Talks about Array's DNA and the history of how it grew to become a leading international manufacturer of POP displays. Quotes from the leadership team and Array's vision can be found here as well.
About Us - Clients and Recognition Page: Showcases industry awards and quotes from blue chip clients that are in Array's portfolio of brands.
About Us - Timeline Page: Scroll down timeline of milestone dates which were of importance to growth and development of the company.
About Us - Leadership Page: To make the company more personable, a Leadership page was added to the website. The executive team was photographed in their typical work environment and each one of them offers their professional biography as well as a link to their LinkedIn profile.
Blog Page: Continuously updated blog is featured on the website to promote returning traffic. Current information about the company as well as industry news and events are offered in this section.
Careers Page: Explains the benefits of working for Array. Interactive slider engages the visitor to discover additional information.
Careers - Current Opportunities Page: Encourages visitors to explore current job openings, share them with their social network and apply right from the website.
Contact Page: Offers contact information for all of Array's offices, one-click calling via Skype, and an inquiry form which can be filled out right on the page. All features were designed for ease of contacting and to promote instant action.
Array Marketing Website optimized for accessibility in accordance with AODA regulations
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Website Development
As part of the Branding Strategy, I project managed a complete revamp of Array Marketing's corporate website. From structure and layout, branding and positioning, to collecting content, copywriting, photography and design, I was successful in telling Array’s story in the online space. Targeting three main audiences, my tactics were instrumental in surging new visitor traffic up 22% and expanding session duration by 300%. The new website is more detectable by search engines, it is adaptable to various mobile devices, easy to update and portrays a more professional corporate image.
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