Creative execution: The Bus Stop
Creative execution: The Subway
Creative execution: Public Washroom
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Guerilla/Ambient Campaign: Molly Maid
Bombarded by thousands of advertising messages a day, public has become very keen on filtering the messages they conceive. By utilizing non-traditional advertising medium in this campaign, my strategy was to make Molly Maid stand out and get noticed by the vast target audience. Cleaning up typically dirty public places and making them clean and cozy Molly Maid is sure to leave an impression on various types of consumers, as well as having potential to get shared via social media and going viral.
Art Direction: Ally James
Copywriter: Josh Velez
