Biva Nanoo - Packaging for Biva's (brand) household product line of advanced impregnating agents, named Nanoo, for almost infinite range of materials (stone, wood, glass...), all based on nano sized particles in form of liquid dispersions. Due to the changed surface tension of the a particular material (where agent was applied), the liquids form a distinctive pattern of diffused droplets, where larger drops form a sphere, which enlarges the texture of a surface where it has formed.
Biva Lestet Bio wood coatings
Biva Lestet wood varnish - The category of wood coatings is packed with all look alike products,all just emphasizing protection.They are degraded to a generic level,and are very cost sensitive.Yet,the wood itself has a high aesthetic value,so it should be presented as a beauty product than just an industrial paint.The user is a beauty artist,and their wooden products are their pageant stars!The emotional added value is therefore very important.This should be the main brand proposition, its idiom and a key differentiation.
Biva - Private Label Packaging - Packaging system for home improvement retailers private label called Biva. The brand is competing in the upper price range along with already established brands. The brand architecture is based on the modern consumer attributes such as: lifestyle, mass individualism, design democratization (personalization, good price-performance ratio), with a high attention to functional and emotional added values. The packaging follows the architecture tightly and is Its most graphical manifestation.
gLike
Packaging