Mersteel - Brand Identity - BRIEF: Mersteel, a large E.European supplier of raw steel products on a B2B level. Its main clients are from a heavy industries, where steel is a core production component (construction, automobile, shipyards). SOLUTION: To emphasize their core business, we utilized symbol of steel rail profile into the word steel itself. With a simple mirroring of the second E in word steel, we created a simple solution with a strong semantic value.