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TRUTH Potion
Indesign, Found Object
2011
Packaging design for a fictional potion. The product name is on the back of the bottle, and the wavy structure of the bottle distorts the text when filled with liquid. As the user drinks the potion, the text becomes undistorted as there is no more liquid to refract light. The "TRUTH" label is revealed, mimicking the truth-revealing effects of the potion.