Develop a breakthrough experience that will showcase Van Cleef & Arpels fall collection and contextually align with relevant content.
A light gaming experience invited readers to explore a world of Hidden Gems in the Magical Garden of Van Cleef & Arpels. Interactive takeover units featuring the jeweler’s glittering Zip necklace introduced the program on W, Style.com and Vanity Fair. As a part of the experience, readers could opt-in for editorial style tips, donate $1 The Breast Cancer Research Foundation or win a pair of 18 carat Rose Gold Vintage Alhambra earrings and a jewel-toned fall wardrobe to match.
Awards:
min Best of the Web 2012 - Honorable Mention, Contest/Online Games
Van Cleef and Arpels Hidden Gems
IAC 2012 - Winner, Best Fashion or Beauty Rich Media Online campaign
Van Cleef and Arpels Hidden Gems