Alison DeBenedictis

Create engaging custom content to ignite conversation, give fashion-forward women a place to share beauty notes, and drive purchase intent for the “Pure Color” collection.

Infinite canvas site featuring street-style content from photo-bloggers in London, Paris, New York and Shanghai. Photography was grouped by city with direct links to Estée Lauder’s website to buy “Pure Color” products to get the look for the associated city.

Winner
IAC (Internet Advertising Competition) 2011 - Winner, Best Retail Integrated ad campaign
Estée Lauder On the Scene

• Art Direction
• Interaction Design
• Social Media Marketing