Enter Your Description HereHeaders Design - The client required a clear portfolio for their headers that cued expertise, modernity and premiumness as well as have enhanced ‘shopability’ for their toothbrushes to compete with the oral b toothbrush header designs.
A clear hierarchy was created for the brand and sub-brand, and an ability to differentiate their portfolios between value and premium toothbrushes
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Colgate
Colgate one of the largest oral care companies in the world has numerous products targeted at multiple stratas of consumers in the Indian market ranging from toothpastes to toothbrushes.
Communicating the efficacy of the products, its superiority and new dynamics leads them to continually reinvent the scope of their products.
The effort therefore was to create newer, fresher contemporary designs that created an impact.
