Colgate Active Salt Redesign - A design that would allow the strengthening of the brand as well as allow for expansion of the 'Active Salt' equity
Enter Your Description HereSensitive Toothbrush Pack Design - The overall brief required the packaging to bring forth a premium appeal in line with its pricing and to better imbibe and reflect the sensitive and ultra soft quality of the brush.
The design solution approved used a minimalistic approach cleaning up the clutter on the facia to give way to bold design cues that brought attention to the product in itself.
Enter Your Description HereHeaders Design - The client required a clear portfolio for their headers that cued expertise, modernity and premiumness as well as have enhanced ‘shopability’ for their toothbrushes to compete with the oral b toothbrush header designs.
A clear hierarchy was created for the brand and sub-brand, and an ability to differentiate their portfolios between value and premium toothbrushes
Enter Your Description HereHeaders Design - The client required a clear portfolio for their headers that cued expertise, modernity and premiumness as well as have enhanced ‘shopability’ for their toothbrushes to compete with the oral b toothbrush header designs.
A clear hierarchy was created for the brand and sub-brand, and an ability to differentiate their portfolios between value and premium toothbrushes
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Colgate
Colgate one of the largest oral care companies in the world has numerous products targeted at multiple stratas of consumers in the Indian market ranging from toothpastes to toothbrushes.
Communicating the efficacy of the products, its superiority and new dynamics leads them to continually reinvent the scope of their products.
The effort therefore was to create newer, fresher contemporary designs that created an impact.