Point of Sale for Famous Grouse - I was given the task of repositioning the Famous Grouse through a point of sale display. I chose Famouse Grouse and aimed it at young adults, through my research i found young people did like Famous Grouse but just never thought of trying it and thought it was an old mans drink!
Making and moulding process
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Famous Grouse P.O.S
Repositioning project.
Using a Point of Sale display the aim of the project was to reposition the brand in a new market.
Famous Grouse was the brand I chose , who from extensive research had an older market. I researched young adults and found they did not drink whiskey and if they did they were not aware of different brands.
Famous Grouse are a playful brand and I used this to design a display that showed the brands playfulness and redirect the attention of the product to younger adults.
I feel this was achieved and throughout my research I introduced young adults to Famous Grouse and they all appreciated it and now recognise the brand and drink.
