gLike
Batiste Brief
The brief was to create a new range of dry shampoos for Batiste and design packaging and promotion for the range. It was a challenge to answer such an open brief, but the designs had to be recognisable amongst the existing products which served as some sort of boundary. I created a carnival range, including safe flavours such as cotton candy and toffee popcorn, but also designed a few tongue-in-cheek flavours that wouldn't ordinarily be seen in a hair product. The campaign is aimed to the female audience; 'treats that add volume to your hair, not to your hips'. I created an ad shell that spread across to magazine advertisements, in-store promotion, and a mini gift set.
