>>>THE NAME: KasapDoner is made of 2 individual words. Kasap and Doner. In Turkish, the word "kasap" means "butcher". The founders have been butchers since 1946 so I wanted to highlight their expertise and heritage. This is also communicated through the cleaver in the logo. >>>CONTEXT: Every country has its specialty. Germany has the beer, Italy has the pizza, America has the hamburger. And Turkey has the doner (AKA shawarma, also shaurma). But even in its own country, there has never been a doner brand. Like the rest of the world, the Turkish fast food market has been dominated by burger brands. How do you break into the cut-throat market dominated by global brands like McDonald’s and Burger King? >>>SOLUTION: A “burger” is not just food; it represents the American culture. Turkish people are proud of their country, and we wanted to remind them that they had a better option. Their own traditional fast food
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