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Monchi

Monchi is a little monster who wants to help kids with leukemia to fight cancer. Just like them, he is sick too and to recover his health, the children has to feed them with healthy food and avoid all the candies.

This game was developed as a digital therapy. It teaches kids the importance and benefit of a healthy diet during their treatment, so their bodies are in better shape to fight the cancer.

My roles in this project:
Creative direction.
Project management.
Planning and strategy.
Game design.
Audio and video.
PR.

Alfredo Basilio
Content / Creative / Social Media Ciudad de México, Mexico