Urban Earth Designs offers a variety of products including self-harvested honey from Martin, authentic art pieces from the Americas, beautiful wood-crafted furniture designed by Martin, butterfly experiences and botanical pieces not normally found in Cincinnati. I kept each one of these individual businesses within Urban Earth Designs in mind while I created his branding. I wanted the logo to be bold enough to pull customers off of the streets into their building as well as youthful and modern to pull in an audience of young professionals. I found it difficult to create a logo without addressing each of the businesses within this one business, so I decided to keep the primary logo general with only using an orchid vase as the letter "A" in Urban. This represents that there are brands within this business that sell botanical items, but also represents the home element of the brand as well.
