gLike
Legacy
The objective of this project was to create a men's hair care line that has a rich heritage and interesting story that compliments the packaging design. Legacy was created as an underground men's society in 1865 for men who were tired with their filthy hair. This hair care formula was developed in caldrons and men were encouraged to empty their whisky bottles and fill it up with this hair care product. Since then, successful men such as Abraham Lincoln and Theodore Roosevelt credit their success to Legacy and finally this secret formula that has been secretly used for years is now available to new generations of men who are ready to develop their own personal legacy.
