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Zeal Optics
Zeal is a 15 year old brand that had innovative products, but a lack of voice. When Quaker City Mercantile picked them up, I led the design team for their rebrand. We had our work cut out for us as we did catalogs, tradeshow booths, vehicle wraps, ads, the website, even coffee cups. I’ll update this with more in the future since we have so much to show from this. One thing I'm most proud of is the Logo design itself, made so that it reads upside, like when a pair of glasses or goggles is set down on a tabletop, it still reads correctly.