Sub-campaign web mockup
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IndyCar
IndyCar on Versus - When Versus landed IndyCar I helped develop these ads, posters and TV spots with QCM. Then the spot was featured on a dedicated site that profiled everything IndyCar including driver interviews, race city guides and featured bands related to IndyCar. The site also encouraged users to create mashups using elements provided on the site to share with their friends. We also developed a brand book to show off the network's new voice, a few spreads of which are also shown.