" I believe that great innovation is the result of great user insight"
VENUS Point of Sale_ First time users - The final design conveys reassurance. The story behind its unique abstract shape is related to the protection and that reassured/trustworthy feeling a girl gets from her mother. As the young girl enters puberty she begins to ween off her mother slowly. Her mother will always be there for reassurance but she is beginning to go through things on her own. This design has been carefully created to produce an approachable and less daunting product as well as experience
VENUS Point Of Sale Concept Journey - Journey began by exploring the brand and its current values to identify a possible new market segment Inspirational reassuring images enabled me to create a meaning- ful and approachable product for first time users
BISLEY- New ways of working - Office working patterns have altered dramatically in the last two decades. Offices are modernising into ad-hoc based environments, where knowledge workers are increasingly using their pedestals to store personal items. A system that adapts to the changing demands of today’s knowledge workers and workplace was sought after. Requirements of the client and key stakeholder was for the product to be modular and be able to be mass customised at the last minute.
Gone in a flash - design rationale - Rationale behind Gone in a Flash comes from the busy work styles of knowledge workers. Gone in a Flash enable quick touch and shut down of the desk after a long hectic work day. Benefits of Gone in a Flash are Distinctive interaction with the desk Embraces hot desking work patterns Secondary level storage compartment Slimline symmetrical physique enables the user to have work choice.
NOKIA 7360_Cad Modelling - Nokia 7260 phone created in Rhinocerous and rendered in Flamingo. Producing a photorealistic representation of this product aided in its understanding. Challenging and extremely rewarding experience.
NOKIA 7360 _Modelling views - Created in Rhinocerous and rendered in flamingo
Italian Car Shoe - Created in Rhinocerous, rendered in Flamingo. CAD modelling enables me to produce 3 dimensional visual concepts rapidly.
UWE essence - New designers exhibition stand - Designing an experience that stays in our mind Creating a journey from the public to our UWE stand and on to the hosts of the shoe: the products. Focussing on the essence and developing themes of/around curiosity and tranquility. Growth Germination Fresh Movement
New designers exhibition stand : Model - Produced a 1:5 scale model to aid visualisation and feeling I believe in creating memorable experiences By helping consumers experience products
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Alexandra Lehser
Creative Product Design Student Bochum, Germany