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School Project - Competitor Brand - Poseidon (2010)

This project's objective was to develop a competitor brand to a specific brand already in the market. The chosen brand were André Lima and Walério Araújo in the party wear/ cocktail wear segmentation.

O Projeto Marca Concorrente consistia na criação de uma marca concorrente á outras já existentes no mercado. As marcas escolhidas foram André Lima e Walério Araújo no segmento partywear/ cocktailwear.

Alessandra Boquimpani
Fashion Designer Los Angeles, CA