Making noise for Shift's nicotine reduction system—loud visuals, clear copy, zero pressure.
Making noise for Shift's nicotine reduction system—loud visuals, clear copy, zero pressure. from Alena Pankratova
Making noise for Shift's nicotine reduction system—loud visuals, clear copy, zero pressure.

Shift is a nicotine pouch brand built around progress—not pressure. Ahead of their upcoming product release, I worked with the Three Omens team to develop a series of bold, testable ad concepts that would resonate with their core audience: men trying to shift habits without judgment.

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Making noise for Shift's nicotine reduction system—loud visuals, clear copy, zero pressure.

Shift is a nicotine pouch brand built around progress—not pressure. Ahead of their upcoming product release, I worked with the Three Omens team to develop a series of bold, testable ad concepts that would resonate with their core audience: men trying to shift habits without judgment.

View Website
Alena Pankratova
Digital Designer – Marketing, Web, Webflow San Diego, CA