Alejandro Santell

Estéreo Picnic Festival is the most important music festival in Colombia, Lan is the only airline sponsoring the event, the brief is simply "make the people fly" with the help of BAGJUMP ® and a huge effort from the local security department, Lan Airlines Colombia became the most trending brand of the festival and the most visited attraction of the event. Almost 2000 people jump during 3 days and has more than 70.000 views on Youtube Channel Lan en Colombia. (I do not own the copyrights of the art or Lan assets and photos showing in this proyect).

Capital Cities Couldn't resist to jump before performing in the festival.

• Art Direction
• Creative Direction
• Branding & Corporate Identity