Alberico Camacho

Machaca Fest is one of the main Indie rock festivals in northern Mexico. Budweiser is the main sponsor and promoter. The festival lasts 3 days and has 2 stages running simultaneously. I designed this hospitality inspired in the red bowtie, urban and raw materials and light. This place pretended to be a fun corner to rest, eat something, drink and live the best brand experience during the event.

• Advertising
• Creative Direction
• Design Management
• Experience Design
• Point of Purchase
• Visual Merchandising
• Event Design
• Food & Beverage
• Fabrication