User Needs - Wine Bottle Holder

Designing with 100% recycled cardboard for the Tri-Wall Company.

Hotels and restaurants are often trying to promote special deals on alcohol or displaying luxury bottles of wine, sparkling wine or champagne. A sculptural piece to position on bars and tables will support the bottles and present various wines in an innovative way and will incorporate high quality aesthetics and graphics to encourage customers to purchase alcohol. Furthermore, the eco-friendly qualities of Tri-Wall cardboard will allow these industries to dispose of empty wine bottles (recycling glass) as well as promoting a 100% recycled material. Moreover, the sculptural product will collapse into flat pack form and, with additional materials, will become a tray for barmen and waiters to take empty bottles away. This will be my unique selling point.

Alana Garnett
BA (Hons) Product Design Student Birmingham, United Kingdom