Andy Krublit

Jaguar XJ6 " Do Not Bend: Jaguar Enclosed" - Created, designed and co-wrote this award-winning direct mail piece. It asks the reader to picture in their mind the elegance and grace of the Jaguar XJ6, with breathtaking lines, walnut trim and endless yards of leather. They are then instructed to remove the acetate sheet, look through it to see the XJ6 in their driveway, and then run to their nearest dealer to buy one.

Jaguar XJ6 "Do Not Bend: Jauar Enclosed" Detail - Detail of piece: Instructs person to lift sheet from background, stand 10 yards away from their driveway, then look through sheet and imagine that the XJ6 is all theirs. Then better yet, go to their nearest dealer for a test drive and buy one of babies all for themselves.
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Jaguar XJ12 " Keep Up with the Andrettis" Self-mailer - Created, designed and wrote the headline for this self-mailer, which touts the muscle and heritage behind the legendary Jaguar XJ12.

Select Edition Pre-Owned Jaguars "Obsessive" - Created, designed, co-wrote and saw this direct mail piece through production. The headline on the brochure reads: They shampooed the carpet weekly, cleaned the windows daily and never allowed a guest to enter with dirty shoes... They were quite meticulous about their home as well.
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IBM Aptiva 535 "It Will Knock Your Socks Off" - Created, designed, co-wrote and saw this direct mail piece through production. At the time this computer was state-of-the-art, packed with so many feaures it was sure to knock your socks off, if not totally obliterate them.

E-Trade Business Solutions "Flexibility" - Created and designed this direct mail piece aimed at CEOs of high-end companies. This piece advises and explains the benefits of E-Trade's newly designed Stock Plan Administration Program, as there hasn't been anything with this kind of flexibility since this little green guy.
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E-Trade Business Solutions "Retirees" Postcard - Created, designed and co-wrote this postcard announcing E-Trade's OptionLink. OptionLink is an online service introduced to keep clients up to date on their stock options account 24/7. This way they can keep tabs on what's happening, possibly before things start going a little too far south.

Carolyn Dorfman Dance Company Postcard - Created, wrote and designed postcard announcing the 2009-2010 Season for the Carolyn Dorfman Dance Company.

American Express' Inside Reward Points Program - Created, co-wrote and designed this direct mail piece complete with die cuts revealing cucumbers used as a visual element for both the salad and the woman relaxing at day at the spa. This self-mailer introduced American Express' Inside Rewards Points program, which allowed Cardmembers to earn double rewards points on purchases to use towards dining, a night on the town or even a luxurious day at the spa. Cucumbers included.

Blue Sky from American Express " Now Departing Daily from All Travel Restrictions" - Created, designed and wrote headlines for this new card from American Express that offered cardmembers the freedom of a Travel Rewards Program, without the usual restrictions and endless yards of red tape.

E-Trade Brochure "Brighter Future" - Created and designed this brochure that tried to convince Baby Boomers to invest some of their money into an IRA, instead of solely into their E-Trade stock portfolio. Headline reads "Save time and money with an E-Trade IRA. See your future is looking brighter already."

Alitalia "Flying in Style" Newsletter - Created and designed this newsletter for Alitalia Airlines. I also came up with the logo used on all the issues; an image of a gondolier majestically rowing across the sky.

Arch Communications "The World Should Revolve Around You" - Created, designed, and co-wrote this direct mail/leave behind brochure. This brochure included a cleverly designed die cut pocket on the right hand side for respresentives to slip their business card into.

Walt Disney World Brochure "Magical Celebration" - Created, designed and responsible for art direction of extensive on location photo shoot for this brochure celebrating the Walt Disney World 25th Anniversary. This was an American Express Cardmember Exclusive announcing their special "White Glove Treatment", complete with exclusive amenities, just for being a Cardmember.