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Nike-I Believe in the Run
I Believe in the Run - Nike sponsored a competition challenging entrants to create a video (or photo) with a detailed description explaining the entrant’s personal commitment, passion and belief in the run. Grand prize was a trip to tour the Nike World Headquarters, experience the NIKE Sports Research Lab, meet with a NIKE Running Product designer, a $200 gift card and access to the NIKE employee store. This video was shot in a creative way to tell the runner’s personal story.