SrPerro is an urban guide specialized in canine products and services.
They told me about their idea and I thought it was great: they wanted to create a guide to make dog owners life easier; listing the best places to go with your dog, services and they also wanted to offer a shop with little doggy gifts.
I designed the logotype, using a photograph of their dog, Colega. I wanted it to be very expressive, in order to play with it in different situations and emphasize that SrPerro is an educated dog. I simplified it and added a bowtie.
I used a font that I was sure would work well on the web (because it is mostly an all web project), with personality, clean, fun and elegant.
Meanwhile, we developed the site’s concept and once we saw it clear, made the navigation tree, prototyped the key screens and gave them to the team they hired to design the site.
I also designed some tags to be sold in their shop.
